Muvi aims to disrupt the global OTT Video & Audio Streaming market which is ruled by the larger enterprises, by offering a very cost-effective solution for content owners to launch their own platform, thus lowering their overall cost and time involved in go-to-market and providing them monetization options beyond the borders of traditional advertising and giving them more control over how their content is distributed and what they charge for the same, thus putting them in driver’s seat of their own business than relying on others.